Mediation Effect of Trust on the Success Gofood Partners in Utilizing Gobiz Application

Bayu Prabu

Abstract


Changes in the shopping behavior of consumers who like to shop online and the rapid development of technology require micro, small, and medium enterprises (MSMEs) especially culinary entrepreneurs to find ways to utilize easy-to-use technology as an online marketing system, namely by becoming a Gofood partner and using Gobiz application. This study aimed to test the trust of Gofood partners in utilizing Gobiz application as an online marketing medium through an assessment of the success information system of DeLone & McLean model. The population in this study was MSMEs culinary in JABODETABEK. The sample of this study was taken using a non-probability sampling method with a purposive sampling approach with the consideration that sample was selected based on the research objectives, namely MSMEs used Gofood and utilize Gobiz application in their business activities. The sample size used was 200 Gobiz application users. The analytical technique used in this study was structural equation model (SEM) analysis with help of smartPLS 3 software. The results of this study indicated trust of Gofood partners can be influenced by information quality, system quality, and service quality from Gobiz application, then trust also has a direct effect on user satisfaction and net benefits by Gofood partners, and trust can also mediate information quality and system quality on user satisfaction and net benefits by Gofood partners. So the results of this study can provide empirical support trust can be combined with the Delone& McLean model on the success of Gofood partners in utilizing the Gobiz application in JABODETABEK.

Full Text:

PDF

References


StatCounter, “Mobile and tablet internet usage exceeds desktop for first time worldwide,” Statcounter.com, 2016. [Online]. Available : https://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide.

Kominfo, “UMKM Go Online,” Theindonesianinstitute.com, pp.1–19,2018.[Online]. Available: https://www.theindonesianinstitute.com/wp-content/uploads/2018/10/Paparan UMKM-versi-1.1.pdf.

Lembaga Demografi Fakultas Ekonomi dan Bisnis Universitas Indonesia, “Ringkasan Hasil Survei Dampak Go-Jek Terhadap Perekonomian Indonesia,” Lembaga Demografi, pp.1-24, 2018. [Online]. Available : https://ldfebui.org/penelitian/ringkasan-penelitian/dampak-gojek-terhadap-perekonomian-indonesia-di-2018/.

M. Hasan, A. H. Kahfi, and D. P. Alamsyah, “Analisa Pengaruh Mobile Application Dalam Menunjang Keberhasilan Wirausaha Di Kota Bekasi,” Jurnal Informatika., vol.6, pp. 47-52, 2019.

R. Solling Hamid and M. Ikbal, “Analisis Dampak Kepercayaan pada Penggunaan Media Pemasaran Online (E-Commerce) yang Diadopsi oleh UMKM: Perspektif Model DeLone & McLean,” Jurnal Manajemen Teknologi., vol.16, pp. 310-337, 2017.

I. Salamah, “Faktor-Faktor Yang Mempengaruhi Kesuksesan E-Commerce UKM Kain Tradisional Palembang,” Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi)., vol.2, pp. 656-661, 2018.

A. H. Seyal and M. N. Abdrahman, “A preliminary investigation of e-commerce adoption in small & medium enterprises in brunei,” Journal Of Global. Information Technology Management., vol.6, pp. 6-26, 2003.

C. Soh, Q. Y. Mah, F. J. Gan, D. Chew, and E. Reid, “The use of the Internet for business: The experience of early adopters in Singapore,” Internet Research., vol.7, pp. 217-228, 1997.

J. H. Walker, K. Saffu, and M. Mazurek, “An Empirical Study of Factors Influencing E-Commerce Adoption/Non-Adoption in Slovakian SMEs,” Journal of Internet Commerce., vol.15, pp. 189-213, 2016.

H. Jogiyanto, Model Kesuksesan Sistem Teknologi Informasi. Yogyakarta: Andi Offset, 2007.

C. L. Hsu, M. C. Chen, and V. Kumar, “How social shopping retains customers? Capturing the essence of website quality and relationship quality,” Total Quality Management Business Excellence., vol.29, pp. 161-184, 2016.

J. G. Barnes, Secrets of Customer Relationship Management (Rahasia Manajemen Hubungan Pelanggan), Yogyakarta: Andi Offset, 2003.

P. Kotler and K. Keller, Marketing Management, London: Pearson Education, 2012.

T. Chi, “Mobile Commerce Website Success: Antecedents of Consumer Satisfaction and Purchase Intention,” Journal Of Internet Commerce., vol.17, pp. 189-215, 2018.

K. Gupta and N. Arora, “Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model: An Indian perspective,” South Asian Journal Of Business Studies., vol. 9, pp. 88–114, 2020.

D. Young and J. Benamati, “Differences in public web sites: The current state of large U.S. firms,” Journal Of Electronic Commerce Research., vol.1, pp. 94-105, 2000.

D. A. Griffith and R. F. Krampf, “An Examination of the Web-Based Strategies of the Top 100 U.S. Retailers,” Journal Of Marketing Theory And Practice., vol.6, pp. 12-23 1998.

T. S. H. Teo and B. L. Too, “Information systems orientation and business use of the internet: An empirical study,” International Journal Of Electronic Commerce., vol.4, pp. 105-330, 2000.

D. L. Hoffman and T. P. Novak, “A new marketing paradigm for electronic commerce,” The Information Society., vol.13, pp. 43-54, 1997.

D. Peppers and M. Rogers, Enterprise One to One: Tools for Competing in the Interactive Age. New York: Currency Doubleday, 1999.

A. Barua, P. Konana, A. Whinston, and F. Yin, “Measures for e-business value assessment,” IT Professional., vol.3, pp. 47-51, 2001.

I. Ghozali and H. Latan, Partial Least Squares, konsep, teknik dan aplikasi menggunakan program Smartpls 3.0 untuk penelitian empiris, Semarang: Badan Penerbit UNDIP, 2015.

J. F. Hair, C. M. Ringle, and M. Sarstedt, “PLS-SEM: Indeed a silver bullet,” Journal Of Marketing Theory And Practice., vol.19, pp. 139-152, 2011.

R. S. Tyas and W. Dewanta, “Peningkatan Kualitas Pelayanan Toko Hijab AMIRA Surakarta Dengan Menggunakan Aplikasi Fashion Hijab Berbasis Android,” Jurnal Informatika Upgris., vol.4, pp. 216-228, 2019.

Y. S. Wang, T. H. Tseng, W. T. Wang, Y. W. Shih, and P. Y. Chan, “Developing and validating a mobile catering app success model,” International Journal Of Hospitality Management., vol.77, pp. 19-30, 2019.

E. Oppong, R. E. Hinson, O. Adeola, O. Muritala, and J. P. Kosiba, “The effect of mobile health service quality on user satisfaction and continual usage,” Total Quality Management And Business Excellence., vol.32, pp. 177-198, 2018.

M. T. Thielsch, S. M. Meeßen, and G. Hertel, “Trust and distrust in information systems at the workplace,” PeerJ, 2018.

C. X. J. Ou, R. M. Davison, and V. Q. Huang, “The Social Networking Application Success Model: An Empirical Study of Facebook and Twitter,” International Journal Of Knowledge Content Development And Technology., vol.6, pp. 5-39, 2016.

N. Urbach, S. Smolnik, and G. Riempp, “An empirical investigation of employee portal success,” Journal Of Strategic Information System., vol. 19, pp. 184–206, 2010.

R. R. Ahmed, J. Vveinhardt, D. Štreimikienė, M. Ashraf, and Z. A. Channar, “Modified SERVQUAL model and effects of customer attitude and technology on customer satisfaction in banking industry: mediation, moderation and conditional process analysis,” Journal Of Business Economics And Management., vol. 18, pp. 974–1004, 2017.

I. Sukmawati and J. D. D. Massie, “Pengaruh Kualitas Pelayanan Dimediasi Kepuasan Pelanggan Dan Kepercayaan Pelanggan Terhadap Loyalitas Pelanggan Pada Pt Air Manado,” Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi., vol. 3, pp. 729–742, 2015.

S. K. Sharma and M. Sharma, “Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation,” International Journal Of Information Management., vol.44, pp. 65-75, 2019.

K. C. Chang, C. L. Hsu, M. C. Chen, and N. Te Kuo, “How a branded website creates customer purchase intentions,” Total Quality Management And Business Excellence., vol. 30, pp. 422-446, 2017.

M. H. Hsu, C. M. Chang, K. K. Chu, and Y. J. Lee, “Determinants of repurchase intention in online group-buying: The perspectives of DeLone & McLean is success model and trust,” Computer In Human Behavior., vol.36, pp. 234-245, 2014.




DOI: https://doi.org/10.32520/stmsi.v11i1.1489

Article Metrics

Abstract view : 510 times
PDF - 274 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.