Email this article 
Hide
Show all
Implementation of B2B E-Commerce in the Enterprise Market
Abstract
E-commerce is an online sales system that allows the process of purchasing goods and services via the internet in various business fields, including business-to-business (B2B). B2B or Business-to-Business is an electronic transaction that occurs between one business and another, in which the sale of products provided by a business is intended for another business. This study aims to discuss marketing technology in the corporate market, especially in the B2B section. The method used in this study is a Systematic Literature Review (SLR) on papers regarding the implementation of Enterprise Resource Planning (ERP) planning which has the potential to significantly complement the use of business-to-business e-commerce technology. There are three Research Questions (RQ) set in this study. The results obtained from this study indicate that the potential presence of an ERP system effectively impacts the future economic development-based transaction costs associated with B2B e-commerce technology, while additional planning to ensure that the implementation of B2B e-commerce ERP is supported by incentives related to transaction-based communication costs savings.
Full Text:
PDFReferences
A. Hamidi and M. Safabakhsh, “The impact of information technology on E. marketing,” Procedia Computer Science, vol. 3. pp. 365–368, 2011, doi: 10.1016/j.procs.2010.12.061.
E. Wibowo, “Pemanfaatan Teknologi E-commerce dalam Proses Bisnis Edwin Agung Wibowo Dosen Tetap Program Studi Manajemen Fakultas Ekonomi,” J. Ekon. dan Bisnis, pp. 95–108, 2016.
K. Kasmi and A. N. Candra, “Penerapan E-Commerce Berbasis Business to Consumers untuk Meningkatan Penjualan Produk Makanan Ringan Khas Pringsewu,” J. Aktual, vol. 15, no. 2, p. 109, 2017, doi: 10.47232/aktual.v15i2.27.
A. Syahrina and T. F. Kusumasari, “Designing User Experience and User Interface of a B2B Textile e-Commerce using Five Planes Framework,” Int. J. Innov. Enterp. Syst., vol. 4, no. 01, pp. 44–55, 2020, doi: 10.25124/ijies.v4i01.47.
M. Wagaw, “Acceptance of Homegrown Enterprise Resource Planning (ERP) Systems in Ethiopia,” Appl. Informatics, vol. 4, no. 1, 2017, doi: 10.1186/s40535-017-0034-5.
M. Al‐Mashari and M. Zairi, “The Effective Application of SAP R/3: A Proposed Model of Best Practice,” Logist. Inf. Manag., vol. 13, no. 3, pp. 156–166, 2000, doi: 10.1108/09576050010326556.
M. A. Al-Mashari, “Implementing ERP through SAP R/3: A Process Change Management (PCM) Perspective,” J. King Saud Univ. - Comput. Inf. Sci., vol. 14, pp. 25–38, 2002, doi: 10.1016/s1319-1578(02)80002-7.
P. Mandal and A. Gunasekaran, “Application of SAP R/3 in on-line inventory control,” Int. J. Prod. Econ., vol. 75, no. 1–2, pp. 47–55, 2002, doi: 10.1016/S0925-5273(01)00180-3.
S. Akter and S. F. Wamba, “Big Data Analytics in E-commerce: A Systematic Review and Agenda for Future Research,” Electron. Mark., vol. 26, no. 2, pp. 173–194, 2016, doi: 10.1007/s12525-016-0219-0.
I. A. I. Pidada, “The Effectiveness of Online Marketing Trends : B2B and B2C Application,” vol. 5, no. 1, 2020.
R. Kumar and R. Kumar Singh, “Coordination and Responsiveness Issues in SME Supply Chains: A review,” Benchmarking, vol. 24, no. 3, pp. 635–650, 2017, doi: 10.1108/BIJ-03-2016-0041.
S. Kaabi and R. Jallouli, Overview of E-commerce Technologies, Data Analysis Capabilities and Marketing Knowledge, vol. 358. Springer International Publishing, 2019.
A. D. Salman, “Select an ERP Solution for HR Model Based on Requirement Specification of an Oil Company in IRAQ,” J. Phys. Conf. Ser., vol. 1530, no. 1, 2020, doi: 10.1088/1742-6596/1530/1/012053.
N. Ganapathy, “A Qualitative Study To Identify the Factors that Influence the Acquisition of Enterprise Resource Planning Systems by Small and Medium Enterprises,” 2017, [Online]. Available: https://www.sdmimd.ac.in/SDMRCMS/articles/CRM2017/1.pdf.
B. V. Costin, T. Anca, and C. Dorian, “Enterprise Resource Planning for Robotic Process Automation in Big Companies. A Case Study,” 2020 24th Int. Conf. Syst. Theory, Control Comput. ICSTCC 2020 - Proc., pp. 106–111, 2020, doi: 10.1109/ICSTCC50638.2020.9259739.
E. Triandini, S. Jayanatha, A. Indrawan, G. Werla Putra, and B. Iswara, “Metode Systematic Literature Review untuk Identifikasi Platform dan Metode Pengembangan Sistem Informasi di Indonesia,” Indones. J. Inf. Syst., vol. 1, no. 2, p. 63, 2019, doi: 10.24002/ijis.v1i2.1916.
DOI: https://doi.org/10.32520/stmsi.v11i1.1490
Article Metrics
Abstract view : 1290 timesPDF - 567 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.