Usability Evaluation of The Cinemas Indonesia CGV Application Using Heuristic Evaluation and Pieces Framework

Linda Ayu Kusuma Ningrum, M Yoka Fathoni, RR Hutanti Setyodewi

Abstract


The CGV Cinemas Indonesia application is an application that offers services for buying cinema tickets online. Even though the release of the CGV Cinemas Indonesia application was earlier than other cinema e-ticketing applications, this application actually has the lowest demand, judging from the application rating scale and the total number of downloads. Overall service quality can affect how satisfied users are. This study was conducted to evaluate the usability and service quality of the CGV Cinemas Indonesia application on user satisfaction using two related methods, namely the Heuristic Evaluation and Pieces Framework methods. Heuristic Evaluation is used to measure the extent of problems with the application's user interface. Pieces Framework is used to measure user satisfaction with application service quality. Where it is hoped that this research will produce recommendations for evaluating improvements related to CGV Cinemas Indonesia application problems. Based on the calculation results with the Heuristic Evaluation method, the average usability level is 67%. This percentage shows that the system has a good usability level. However, there are also several indicators that have a lower value than the minimum good system limit and need to be evaluated for improvement. In the results of calculations with the Pieces Framework, the final average satisfaction level is 3.5605; where in this case it can be concluded that the level of user satisfaction of the CGV Cinemas Indonesia application is included in the PUAS category. However, in terms of service quality, there are still several indicators on one dimension that need to be considered in the evaluation of improvements by application developers.

Full Text:

PDF

References


R. Wiku, Hartono, and G. Subagja, “The Effect of E-Trust and E-Service Quality in Online Repurchase Interest of TIX ID (Survey on TIX ID Application User in Bandar Lampung),” J. Kompetitif Bisnis, vol. 1, pp. 212–221, 2021.

A. Puspitaningrum, D. M. Kusumawardani, and M. Y. Fathoni, “Analisis Supply Chain Management dalam Peningkatan Produksi Nopia Mino Menggunakan Scor Model Supply Chain Management Analysis in Increasing Production of Nopia Mino Using the Score Model,” vol. 11, pp. 337–351, 2022.

S. F. Hendarto, “Analisis Kepuasan Pengguna pada Media atau Platform Penyedia Tiket Film Aplikasi Tix ID di Yogyakarta dengan Pendekatan TAM (Technology Acceptance Model),” 2020.

R. S. M. Permana, L. Puspitasari, and S. S. Indriani, “Industri film Indonesia dalam perspektif sineas Komunitas Film Sumatera Utara,” ProTVF, vol. 3, no. 2, p. 185, 2019.

Saiful Mujani Research & Consulting, “Siapa Menonton Film di Bioskop?,” no. 59, 2019.

A. Kusumaningtyas, I. Susanto, and M. Y. Fathoni, “Perumusan Strategi Bisnis Menggunakan Metode SWOT dan QSPM dalam Bisnis Outlet Think Top Drink,” J. Tren Bisnis Glob., vol. 2, no. 2, p. 1, 2022.

N. Kinanti, A. Putri1, and A. Dwi, “Penerapan PIECES Framework sebagai Evaluasi Tingkat Kepuasan Mahasiswa terhadap Penggunaan Sistem Informasi Akademik Terpadu (SIAKADU) pada Universitas Negeri Surabaya,” J. Emerg. Inf. Syst. Bus. Intell., vol. 02, no. 01, pp. 78–84, 2021.

F. H. B. Bowoleksono, D. M. Kusumawardani, and M. Y. Fathoni, “Evaluasi Kinerja Aplikasi PakBudi Terhadap Minat Pendaftaran Calon Mahasiswa Baru Menggunakan Metode End User Computing Satisfaction (EUCS) pada Perguruan Tinggi Swasta,” JRST (Jurnal Ris. Sains dan Teknol., vol. 6, no. 1, p. 13, 2022.

C. B. Susila, “Analisis User Interface Pada Website Stainu Pacitan Menggunakan Metode Eight Golden Rules,” J. Chem. Inf. Model., vol. 10, no. 1, p. 26, 2020.

S. A. U. A. and R. I. P. Ganggi, “Evaluasi Desain User Interface Berdasarkan User Experience Pada iJateng,” J. Ilmu Perpust., vol. 8, no. 4, pp. 11–21, 2019.

Y. M. Geasela, P.- Ranting, and J. F. Andry, “Analisis User Interface terhadap Website Berbasis E-Learning dengan Metode Heuristic Evaluation,” J. Inform., vol. 5, no. 2, pp. 270–277, 2018.

S. V. N. Fitri, O. Juwita, and T. Dharmawan, “Analisis User Interface Terhadap Website Akta Online Banyuwangi Menggunakan Metode Heuristic Evaluation,” INFORMAL Informatics J., vol. 4, no. 3, p. 103, 2020.

U. Ependi, T. B. Kurniawan, and F. Panjaitan, “System Usability Scale Vs Heuristic Evaluation: a Review,” Simetris J. Tek. Mesin, Elektro dan Ilmu Komput., vol. 10, no. 1, pp. 65–74, 2019.

M. Susanty, T. W. Ningsih, and M. F. Rissa, “Analysis of Customer Satisfaction with Importance Performance Analysis ( IPA ) Method in One of the Banking Industries,” Int. J. Innov. Sci. Res. Technol., vol. 4, no. 7, pp. 421–425, 2019.

L. Sholeha, S. Djaja, and J. Widodo, “Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Ahass Sumber Jaya Maha Sakti Kecamatan Rogojampi Kabupaten Banyuwangi,” J. Pendidik. Ekon. J. Ilm. Ilmu Pendidikan, Ilmu Ekon. dan Ilmu Sos., vol. 12, no. 1, p. 15, 2018.

R. Prayogi, K. Ramanda, C. Budihartanti, and A. Rusman, “Penerapan Metode PIECES Framework Dalam Analisis dan Evaluasi Aplikasi M-BCA,” J. Infortech, vol. 3, no. 1, pp. 7–12, 2021.

A. Mahmood, M. L. Tauheed Rana, and S. Kanwal, “Relationship between Service Quality, Customer Loyalty and Customer Satisfaction,” Lahore J. Bus., vol. 6, no. 2, pp. 135–154, 2018.

D. Rusvinasari, A. Setyanto, and M. R. Arief, “Analisis User Interface pada Aplikasi Mobile Pelaporan Online Menggunakan Heuristic Evaluation,” Respati, vol. XV, pp. 12–20, 2020.

S. Auliaddina, A. A. Puteri, and I. F. Anshori, “Perbandingan Analisa Usability Desain User Interface Pada Website Shopee Dan Bukalapak Menggunakan Metode Heuristic Evaluation,” Technol. J. Ilm., vol. 12, no. 3, p. 188, 2021.

A. A. Trinoto and A. Zamakhsari, “Analisis Kepuasan Pelanggan Terhadap Aplikasi Pelayanan Pelanggan dengan Metode CSI dan ServQual,” STRING (Satuan Tulisan Ris. dan Inov. Teknol., vol. 5, no. 3, p. 342, 2021.

D. I. Permatasari, U. Saadah, J. A. N. Hasim, and C. R. Dita, “User Interface Improvement in English Kids Talk Application using the Heuristic Evaluation Method,” ACM Int. Conf. Proceeding Ser., no. September, pp. 33–37, 2021.

E. Kurniati and I. Purnama, “Dampak Suasana Toko dan Persepsi Harga Terhadap Minat Beli Konsumen,” J. Adm. Kant., vol. 8, no. 2, pp. 163–172, 2020.

N. E. Sari, Rizkyta Yolanda, “InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan Analisis Kepuasan Pengguna Google Classroom Menggunakan PIECES Framework ( Studi Kasus : Prodi Sistem Informasi UIN Jakarta ),” J. Nas. Inform. dan Teknol., vol. 2, no. 2, 2021.




DOI: https://doi.org/10.32520/stmsi.v12i3.2769

Article Metrics

Abstract view : 400 times
PDF - 210 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.