PERANCANGAN APLIKASI PENJUALAN PENGRAJIN SONGKET PALEMBANG DENGAN PENERAPAN STRATEGI CROSS SELLING DAN UP SELLING BERBASIS ONLINE
Abstract
Full Text:
PDFReferences
Wulandari, Theresia D. 2013. “The Needs of Internet Literacy in An Ongoing Process of Economic Stability”. Jurnal Ilmu Komunikasi. 10(1). 49-62
Sumywi Rinnukti Asri, Aniek Maschudah Ilfitriah, Mohammad Nurhadi. 2014. Transaksi Online, Meningkatkan Kepercayaan Dan Loyalitas Merek Bagi Konsumen Di Surabaya. Journal of Business and Banking Volume 4, No. 1, May 2014, pages 43 – 54
Asosiasi Penyelenggara Jasa Internet Indonesia. 2018. Penetrasi & Perilaku Pengguna Internet Indonesia Survey 2017. https://web.kominfo.go.id/sites/default/files/
Laporan%20Survei%20APJII_2017_v1.3.pdf
Sophia Imari, Permana Honeyta Lubis2 , Syafrudin Chan, 2017. Pengaruh Orientasi Belanja, Kepercayaan Online Dan Pengalaman Pembelian Sebelumnya Terhadap Niat Pembelian Konsumen Secara Online Dengan Perbedaan Gender Sebagai Variabel Pemoderasi. Jurnal Perspektif Manajemen Dan Perbankan Vol. 8, No. 3, November 2017: 49-70
Kurniawan, Didi. 2009. Mengembangkan Ekonomi Kerakyatan dengan Akselerasi Sektor Riil dan UKM. http://didikurniawan.web.id/2009/04/29/mengembangkan-ekonomi-kerakyatan-dengan-akselerasi-sektor-riil-dan-ukm
Fazlzadeh, A., Tabrizi, M. M., & Mahboobi, K. (2011). Customer relationship management in mallmediumenterprises: The case of science and technology parks of Iran. African Journal of Business Management, 5(15), 6160–6168
Kamakura, A.Wagner. 2007. “Cross Selling: Offering the Right Product to the Right Customer at the Right Time.” Journal of Relationship Marketing 6 (3/4) : 41-58
Imbar, Deny G. 2013. Aplikasi Penjualan Komputer dengan Metode Crossselling dan Upselling Dilengkapi Algoritma Greedy Dalam Pengambilan Keputusan. Bandung. Jurnal Sistem Informasi Vol. 8 No. 1. Maret 2013: 95-111
Rabbah, K. (2013, November). Implementation Methodology of Customer Relationship Management (CRM) Systems : Towards Developing Successful Principles and Guidelines. Management Information System (MSI) Department, College of Economic and Business, Jadara University, 4(6), 2223-9944
Sanayei., Sadidi. 2011. Investigation of customer knowledge management (CKM) dimensions. Kanada: Canadian Center of Science and Education
Chasin, J. R. (2003). Implementation of A Cross-Selling Strategy for A Large Midwestern Healthcare Equipment Company (Ph.D Dissertation). Department of Psychology, Southern Illinois University at Carbandole.
Berry, M. J., & Linoff, G. S. (2004). Data Mining Techniques: For Marketing, Sales, and
Customer Relationship Management 2nd Edition.Jhon Wiley and Sons.
DOI: https://doi.org/10.32520/stmsi.v8i1.426
Article Metrics
Abstract view : 780 timesPDF - 227 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.