The Influence of Experience-Centric IT Governance on Digital Ethics Perception in Social Commerce

Naretha Kawadha Pasemah Gumay, Mira Afrina, Dwi Rosa Indah, Winda Kurnia Sari, Widya Sartika

Abstract


Social commerce is a rapidly growing new form of e-commerce that integrates social functions into digital buying and selling activities. However, studies explicitly examining the influence of Experience-Centric IT Governance (ECITG) approach on digital ethics perceptions are limited. This study aims to evaluate ECITG's influence on users perceptions of digital ethics in social commerce. A quantitative approach was used to measure ECITG through five variables: Governance Responsiveness, Transparency and Trust, Experience Personalization, User Participation, and User Empathy. Digital ethics perceptions encompass five variables: Platform Accountability, System Fairness, Data Privacy, Consumer Protection, and Algorithm Transparency. Data were gathered from 100 respondents and processed using partial least squares–structural equation modeling (PLS-SEM) through measurement and structural. The results of the analysis indicate that several ECITG dimensions significantly shape digital ethics perception, particularly governance responsiveness, transparency, and user participation, while personalization and empathy demonstrate weaker influence. Overall, these results confirm that the ECITG approach has a statistically significant impact on digital ethics perceptions in the context of social commerce, though its strength varies across dimensions. The study contributes to the development of experience-based IT governance models and offers practical insights for platform managers to improve ethical transparency and user trust.

Keywords


digital ethics perception; experience-centric IT governance; PLS-SEM; social commerce

Full Text:

PDF

References


T. P. Liang and E. Turban, “Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce,” Jan. 01, 2011. DOI: 10.2753/JEC1086-4415160201.

N. Hajli, “Social Commerce Constructs and Consumer’s Intention to Buy,” Int J Inf Manage, Vol. 35, No. 2, pp. 183–191, 2015, DOI: 10.1016/j.ijinfomgt.2014.12.005.

DataReportal and W. A. Social, “Digital 2025: Global Overview Report,” 2025.

B. Lu, W. Fan, and M. J. Zhou, “Social Presence, Trust, and Social Commerce Purchase Intention: An Empirical Research,” Comput Human Behav, Vol. 56, pp. 225–237, 2016.

K. D. Martin and P. E. Murphy, “The Role of Data Privacy in Marketing,” J Acad Mark Sci, Vol. 45, No. 2, pp. 135–155, 2017.

D. Suryaningtyas, H. J. Astuti, and A. N. Hidayanto, “Experience-Centric IT Governance: An Integrative Framework,” Journal of Information Systems, Vol. 36, No. 3, pp. 45–61, 2022.

L. T.-N. Huy, F. Rowe, D. Truex, and M. Q. Huynh, “Governance of Digital Platforms: The Role of Trust, Transparency, and Fairness,” Information Systems Journal, Vol. 31, No. 5, pp. 697–730, 2021.

L. Xq, R. Dashuai, and J. Zhen, “Influence of Social Interaction on the Purchase Behavior of Social Commerce Consumers,” Human Systems Management, Vol. 40, No. 6, pp. 917–935, 2021, DOI: 10.3233/HSM-190801.

X. Li and Y. Wang, “Social commerce: The Roles of Social Support and Social Presence in Building Trust and Purchase Intention,” Electron Commer Res Appl, Vol. 54, p. 101174, 2022, DOI: 10.1016/j.elerap.2022.101174.

N. Hajli, J. Sims, A. H. Zadeh, and M. O. Richard, “A Social Commerce Investigation of the Role of Trust in a Social Networking Site on Purchase Intentions,” J Bus Res, Vol. 71, pp. 133–141, Feb. 2017, DOI: 10.1016/j.jbusres.2016.10.004.

Y. Kim, S. Park, and J. Oh, “Ethical Challenges in Algorithmic Decision-Making for E-Commerce: Privacy, fairness, and transparency,” Electronic Markets, Vol. 31, No. 3, pp. 607–620, 2021, DOI: 10.1007/s12525-020-00433-6.

J. Chen and Z. Lin, “Algorithmic Transparency and User Trust in Social Commerce: The Moderating Role of Privacy Concerns,” Journal of Electronic Commerce Research, vol. 23, no. 2, pp. 145–162, 2022.

B. Tan, H. Liu, and J. Zhang, “From IT Governance to Experience Governance: A New Paradigm for Digital Platforms,” MIS Quarterly Executive, Vol. 21, No. 3, pp. 203–220, 2022.

H. Liu, B. Tan, and J. Zhang, “Experience-Centric IT Governance in Platform Ecosystems: Impacts on User Engagement and Trust,” Information & Management, Vol. 60, No. 5, p. 103725, 2023, Doi: 10.1016/j.im.2023.103725.

S. Park and J. Oh, “Consumer Protection in Digital Platforms: REGULATORY Approaches and Ethical Considerations,” Telecomm Policy, vol. 45, no. 6, p. 102157, 2021, doi: 10.1016/j.telpol.2021.102157.

Sugiyono, Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung, Indonesia: CV Alfabeta, 2019.

L. Zavolokina, M. Schlegel, and G. Schwabe, “Towards Experience-Centric IT Governance: A Design Science Research Approach,” in Proceedings of the International Conference on Information Systems (ICIS), 2020.

A. Hein et al., “Digital Platform Ecosystems,” Electronic Markets, Vol. 30, No. 1, pp. 87–98, Mar. 2020, DOI: 10.1007/s12525-019-00377-4.

L. Floridi, The Ethics of Information. Oxford, UK: Oxford University Press, 2013.

K. Martin, “Ethical Implications and Accountability of Algorithms,” Journal of Business Ethics, Vol. 160, No. 4, pp. 835–850, Dec. 2019, DOI: 10.1007/s10551-018-3921-3.

S. Kemp, “Digital 2020: Indonesia,” 2020.

J. F. Hair, C. M. Ringle, and M. Sarstedt, “PLS-SEM: Indeed a Silver Bullet,” Journal of Marketing Theory and Practice, Vol. 19, No. 2, pp. 139–152, 2011.

A. Subiyakto, A. R. Ahlan, S. J. Putra, and M. Kartiwi, “Validation of Information System Project Success Model: A Focus Group Study,” Sage Open, Vol. 5, No. 2, pp. 1–14, 2015.

Asniar, D. K. Prananingrum, and Z. Putra, “Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Bongkar Muat pada PT Pelabuhan Indonesia IV (Persero) Cabang Kendari,” Jurnal Pendidikan Tambusai, vol. 7, no. 2, pp. 3665–3675, 2023, doi: 10.31004/jptam.v7i2.6259.




DOI: https://doi.org/10.32520/stmsi.v15i1.5750

Article Metrics

Abstract view : 5 times
PDF - 0 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.